Analytics
8 stories from across the Canverly network in Analytics.
GA4 for SEO: the reports that actually replace Universal Analytics
Essential GA4 setup for organic analysis: explorations, custom events, and the Search Console integration most teams barely scratch.
SEO Attribution: Proving ROI Without Last-Click
Why last-click buries SEO ROI and which multi-touch models actually defend the budget in your next CFO meeting, with real numbers from BigQu…
Does meta description still matter? What CTR data shows
We analyzed 1,847 pages in Search Console to answer whether rewriting meta descriptions still moves organic CTR in 2026. Spoiler: it depends…
Title tags that convert: 7 patterns tested on real SERPs
Seven title tag patterns validated with CTR measured in Search Console across 400+ pages. No guesswork, just raw data.
BigQuery + GSC: queries your agency won't run
Practical SQL to extract insights the Search Console UI hides. Six real BigQuery queries against search data.
CTR benchmark by position: updated 2026 data
The CTR curve shifted again. We analyzed 4.2M GSC queries to map real clicks by position and SERP type in 2026.
Clean URLs: patterns that actually work in 2026
URL conventions for durable SEO and clear UX, with CTR data, concrete examples, and the most expensive mistakes we still see in audits.
SEO Forecasting: how to project results with confidence
A forecast model built on historical data, seasonality and CTR benchmarks to project organic traffic without making numbers up in front of y…